Why is wine at Whole Foods market so expensive?
Wine at Whole Foods Market tends to be pricier due to a few reasons. First, they prioritize selling organic, biodynamic, and sustainably farmed wines, which are generally more expensive to produce. Second, their strict quality standards, which rule out more affordable but lower quality wines. Third, Whole Foods also focuses on unique, small-batch wines, which can drive up costs. Lastly, their commitment to fair trade practices may also contribute to higher prices.